How It Works - Functionality

Bluetooth Proximity Marketing in simple terms works as follows:

Bluetooth enabled phone enters Node coverage area.
Node recognises bluetooth device in range and sends pretext "Receive message via bluetooth from XYZ? Yes / No"
If yes then you receive the content, if No, then you don't. Once answered you will not be asked again for the duration of that campaign.
That's It!

Bluetooth marketing, also known as proximity marketing, is the localised wireless distribution of advertising content associated with a particular place, product or event”

• Delivered Content can be Image files, Text files, Videos, mini Smart phone applications, Calendar entries, Address book entries, anything the recipients handset can handle really.
  
  
• The transmissions are range defined (1-100 metres)
  
  
• 100% permission based
  
  
• All users are given the option to opt in or opt out of receiving the content and are then placed on a blacklist to ensure that “spamming” does not happen.
  
  
• If the user accepts the offer to receive the content then the Bluetooth Network Node will activate the download which takes seconds.